Top Line Insights

“What They Said”

“What They Said”

Is Your Marketing Message Making It to Your Sales Team? "Great customer service", "Technology leader", “Vertically Integrated”, “No Job Too Small”; in order to be concise with our message to the marketplace, we spend many hours and dollars on catch phrases that we...

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Golf or Baseball

Golf or Baseball

Golf or Baseball: Which Team Are You Coaching? A lazy Sunday in our favorite chair, nodding off periodically, perhaps a little snooze interruption for the clapping associated with a made putt. Ahhh, golf on Sunday as part of the TV show audience. Of course, the amount...

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Clash of the Cultures

Clash of the Cultures

Clash of the sales cultures They say that experience is the best teacher. I’ve been fortunate in my career to have “lived through” and thrived through a number of merger & acquisitions. I’ve been a member of the acquired company and I’ve been on the acquiring team....

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Raise Your Batting Average

Raise Your Batting Average

Raise Your Batting Average Baseball has a long history of statistics. For a hundred years, fans and managers have been keeping track of at-bats, runs-batted-in, and the all important batting average. There’s a good reason for this focus on the numbers – baseball is a...

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